Writing a Content

Here are some guidelines to follow when writing the content of your page:

1. Always use your primary keywords in the body text area at least one or more times.
2. Try to place your primary keyword phrase at the beginning of the body text.
3. Try to repeat the keyword phrase near the beginning and the end of each paragraph in the body and near the end of the body area itself. In other words, prove to the search engines without a shadow of a doubt that your page is about that particular keyword phrase, because you've used it in all of your keyword-containing tags and have sprinkled it throughout the contents (body text) of the page.
4. Avoid listing the same word multiple times in a row since some engines may penalize for this. Instead, use the keyword multiple times, but separate them by other words in your text.
5. Use the longer form and the plural form of a keyword when possible. For example, if you use marketing in your body text, a search on marketing or market will yield a match on most engines. However, words like companies will not always yield a match on company since company is not an exact "substring" of companies. In these cases, you'll want to try and use both forms of the word.

Some engines prefer more words than other engines, but in general a total word count between 300 and 800 words is normally recommended in the <> area of your web page. You should use this space in the body of your document as an opportunity to create excellent content for your visitors.

Keyword Placement
Optimize each of your Web pages for not more than 4-5 keywords. Preferably, use the top 5 keywords on the homepage. For a first hand reference, analyze your competitor’s website and take note of the places where he has included his keywords on his Web pages. Try to use the keywords towards the top of the Web page, because this helps in improving the ranking of the page. Following is a list of important locations for putting up your keywords.

• Title Meta Tags
• Alt Tags in Pictures that are Links
• Alt Tags in Pictures that are not Links
• Anchor Text
• Header Tag Content
• Title Tag in Anchor Tags
• Bold/Italic Tag Content
• Body Text on top, middle and bottom of page
• URL/Filenames
• Meta Keyword Description

For more information, visit here for tagging or here for anchor text.

BASIC of SEO

In optimizing a website, first you must know basic rules of SEO, which are:

1. Always use a good title tag and good heading tags.
2. Use your important keyword phrase toward the beginning of the tags.
3. Keep your pages as simple as possible while still be aesthetically pleasing.
4. Provide links to all of your important pages from your main page.
5. Use link text containing your keyword phrase.
6. Build good, solid, valuable content.

The Most Important SEO Tools

Title Tag & Heading

The title tag is a line of text summarizing what your web page is about. But, it also serves all of the following functions:

• it tells customers that they are in the right place,
• it is displayed in the browser title bar,
• it holds important keywords so that your page can be properly categorized,
• it is displayed whenever someone bookmarks your site, and Search Engines may use the title tag as the heading of the results returned for a search.

An excellent title tag is so important to any good SEO campaign. Title tag is believed to be the most important thing you can do to improve the SEO of your website. It is placed near the beginning of your html file between the <> and < /head> tags. It looks like this:

<><>My Title Tag< /title>< /head>

Note that Web design software usually writes title tags for you as "Home Page" or "Untitled". These are terrible for SEO. Always change the defaults and write title tags enriched with keywords you desire.

Keyword

Keywords: words and phrases that web surfers put into search engines when they are looking for websites that cover particular topics or sell certain products. Optimizing your website so that it turns up somewhere in the top of the search engine results pages (SERPs) for keywords can help build your business, but only if you choose the right ones. For example: if you would like to spend your honeymoon or bulan madu in Bali, you must enter keywords such as: bulan madu bali . Since the three phrases are most relevant and best describing your search criteria. Don't use 1 word only such as bulan madu or Bali. It will bias the result and hundreds, no .. thousands competitors to beat, such as diving operators, surfing, hotels, restaurants etc in Bali! which is very hard and takes a long time.

Next step is to put those keywords in your website heading, title tag and content.

What is SEO ?

SEO: Search Engine Optimization

It is the act of optimizing a webpage and/or web site to perform well in the search engines. The process of updating HTML code and choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keywords are queried on search engines. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

When optimizing a web site text is to be written to include prominent keyword phrases for title tags, description tags, keyword tags, alt attribute tags on images, headings and changes to the first 200-250 words in the main body text.

There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that pushes the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam.