Writing a Content

Here are some guidelines to follow when writing the content of your page:

1. Always use your primary keywords in the body text area at least one or more times.
2. Try to place your primary keyword phrase at the beginning of the body text.
3. Try to repeat the keyword phrase near the beginning and the end of each paragraph in the body and near the end of the body area itself. In other words, prove to the search engines without a shadow of a doubt that your page is about that particular keyword phrase, because you've used it in all of your keyword-containing tags and have sprinkled it throughout the contents (body text) of the page.
4. Avoid listing the same word multiple times in a row since some engines may penalize for this. Instead, use the keyword multiple times, but separate them by other words in your text.
5. Use the longer form and the plural form of a keyword when possible. For example, if you use marketing in your body text, a search on marketing or market will yield a match on most engines. However, words like companies will not always yield a match on company since company is not an exact "substring" of companies. In these cases, you'll want to try and use both forms of the word.

Some engines prefer more words than other engines, but in general a total word count between 300 and 800 words is normally recommended in the <> area of your web page. You should use this space in the body of your document as an opportunity to create excellent content for your visitors.

Keyword Placement
Optimize each of your Web pages for not more than 4-5 keywords. Preferably, use the top 5 keywords on the homepage. For a first hand reference, analyze your competitor’s website and take note of the places where he has included his keywords on his Web pages. Try to use the keywords towards the top of the Web page, because this helps in improving the ranking of the page. Following is a list of important locations for putting up your keywords.

• Title Meta Tags
• Alt Tags in Pictures that are Links
• Alt Tags in Pictures that are not Links
• Anchor Text
• Header Tag Content
• Title Tag in Anchor Tags
• Bold/Italic Tag Content
• Body Text on top, middle and bottom of page
• URL/Filenames
• Meta Keyword Description

For more information, visit here for tagging or here for anchor text.