BASIC of SEO

In optimizing a website, first you must know basic rules of SEO, which are:

1. Always use a good title tag and good heading tags.
2. Use your important keyword phrase toward the beginning of the tags.
3. Keep your pages as simple as possible while still be aesthetically pleasing.
4. Provide links to all of your important pages from your main page.
5. Use link text containing your keyword phrase.
6. Build good, solid, valuable content.

The Most Important SEO Tools

Title Tag & Heading

The title tag is a line of text summarizing what your web page is about. But, it also serves all of the following functions:

• it tells customers that they are in the right place,
• it is displayed in the browser title bar,
• it holds important keywords so that your page can be properly categorized,
• it is displayed whenever someone bookmarks your site, and Search Engines may use the title tag as the heading of the results returned for a search.

An excellent title tag is so important to any good SEO campaign. Title tag is believed to be the most important thing you can do to improve the SEO of your website. It is placed near the beginning of your html file between the <> and < /head> tags. It looks like this:

<><>My Title Tag< /title>< /head>

Note that Web design software usually writes title tags for you as "Home Page" or "Untitled". These are terrible for SEO. Always change the defaults and write title tags enriched with keywords you desire.

Keyword

Keywords: words and phrases that web surfers put into search engines when they are looking for websites that cover particular topics or sell certain products. Optimizing your website so that it turns up somewhere in the top of the search engine results pages (SERPs) for keywords can help build your business, but only if you choose the right ones. For example: if you would like to spend your honeymoon or bulan madu in Bali, you must enter keywords such as: bulan madu bali . Since the three phrases are most relevant and best describing your search criteria. Don't use 1 word only such as bulan madu or Bali. It will bias the result and hundreds, no .. thousands competitors to beat, such as diving operators, surfing, hotels, restaurants etc in Bali! which is very hard and takes a long time.

Next step is to put those keywords in your website heading, title tag and content.