What is SEO ?

SEO: Search Engine Optimization

It is the act of optimizing a webpage and/or web site to perform well in the search engines. The process of updating HTML code and choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keywords are queried on search engines. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

When optimizing a web site text is to be written to include prominent keyword phrases for title tags, description tags, keyword tags, alt attribute tags on images, headings and changes to the first 200-250 words in the main body text.

There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that pushes the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam.